Customer Satisfaction Towards Patanjali Products

Ayurvedic products have a long and rich history, both globally in India . The term "Ayurveda" is derived from the Sanskrit words "Ayur" (life) "Veda" (knowledge), which collectively mean "Science of Life." Patanjali, prominent player India's fast-moving consumer goods (FMCG) sector. primary study explores customer awareness, satisfaction, attitudes, preferences related to renowned products, with specific focus on perceptions Patanjali products. This inquiry encompasses comprehensive review existing literature identifies research gaps this geographical location. objectives endeavor include understanding brand perception, evaluating identifying influencing factors, profiling demographics, comparing other brands. adopts descriptive design, collecting secondary data through surveys questionnaires. findings reveal high level awareness satisfaction driven by factors such as reasonable pricing, health benefits, trust brand. also key growth drivers for including increasing demand natural ambassador influence, perception authenticity. It was found that weak positive relationship observed between preference continue using Customer various elements Patanjali's offerings, brand, distribution, examined. Recommendations maintaining product quality, transparency ingredient disclosure, expanding enhancing packaging. Through it determines importance accessibility, strong identity shaping market.